For Local Service Business Owners
More Local Customers.
Without Hiring an Agency.
A five-step system you can run yourself, in the hours you actually have. No retainer, no complicated funnels, no waiting on somebody else to get back to you.
Instant download. Read it tonight, start tomorrow.
5
Steps in the system
12+
Scripts you can copy
0
Agencies to hire
$27
One time, no subscription
The Real Problem
The Work Is Good.
The Calendar Is Not.
Most local business owners are not bad at their trade. They are excellent at it. What they do not have is a system that brings in customers on a predictable schedule.
So, the good weeks feel great and the slow weeks feel personal. That swing is not a character flaw. It is a missing process, and a process can be built.
- Referrals dry up with no warning and no pattern you can point to
- Posting whenever you remember, then wondering why nothing happens
- Leads come in and go cold before anyone calls them back
- Past customers forget you exist within about six months
The Framework
The LOCAL Method
Five steps, in order. Each one is a job you finish before you move to the next.
L
Locate
Show up where your customers are already looking. Google, maps, directories, social.
O
Offer
Give people a reason to pick you over the other three names on the list.
C
Create
Turn interested visitors into real leads with a name, a number, or an email.
A
Act
Speed wins. The business that answers first usually gets the job, so follow up in minutes and then stay consistent.
L
Leverage
One happy customer can become ten. Build simple systems for reviews, referrals, and repeat work.
What You Actually Get
A working guide, not a motivational read.
Inside the book
- The full five-step LOCAL Method, explained in plain language
- A first-week plan so you know exactly where to start
- The Loyalty Ladder, a four-tier system for turning one job into repeat work
- A case study showing the method applied end to end
The scripts and tools
- Follow-up messages for the first ten minutes after a lead comes in
- Review request scripts for text, email, and in person
- Referral asks that do not feel awkward to send
- A script index and quick reference so you can find any of it in seconds
This is for you if...
- You run a local service business and you serve customers in person
- You would rather build the system yourself than pay a retainer
- You have a few hours a week, not a few days
- You want something you can start on Monday
Skip it if...
- You sell nationally online and have no local service area
- You already have a full pipeline and a system you trust
- You want somebody else to do all of it for you
- You are looking for a shortcut that needs no work at all
Who Wrote This
Frank Schroeer
I have been working online since 2005 and building websites professionally since 2008. In 2020 I started FPS Digital Group, a one-person agency in Oregon that helps local service businesses get found and get booked.
Most of the owners I work with are excellent at the actual job and have never been handed a simple system for the marketing side. This book is that system, written out so you can run it without me.
Fair Questions
An evening for the read, and about a week to put the first steps in place. The book is built around actions you can finish in short sessions rather than a course you have to sit through.
No. Several steps work through your Google Business Profile, your phone, and the customers you have already served. A website helps, and it is not the starting point.
It is written for local service businesses that serve customers in a specific area. Dentists, salons, gyms, HVAC and plumbing, chiropractors, and remodelers are the clearest fits. If you sell nationally online, this is the wrong book.
No. The method starts with the free and low-cost channels most owners have not finished setting up. Ads are optional and come later, once the basics are earning.
A PDF you download right after checkout. Read it on a laptop, a tablet, or print the checklists and scripts.
The last section of the book covers that. If you decide you would rather hand it off, it explains how to work with me, and there is no pressure either way.
Stop Guessing Where the
Next Customer Comes From
One system, five steps, $27 once. Everything you need to run it is in the book.
Instant download. Questions before you buy? Reach out any time.
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These materials are educational. What you get out of it depends on your market, your competition, and the work you put in. Nothing here guarantees a specific result.